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Keyword Research

Tools to use:

  • Google Keyword Planning Tool
    ** You will need to create an account, but this link should allow you to get to Keyword Planning tool without having to create a campaign.

Steps:

  • Research keywords with the Keyword Planning Tool
    • You will only looking for closely related ideas.
    • He finds the Competition column not very useful.
  • Lookup cost per click
  • Collect your keywords in an Excel Spreadsheet
  • Page Rank (0-10)
  • Look for low hanging fruit

42% of people click on the results on the first page results of Google. (.42)

Formula: Average Monthly Clicks * .42 (42% of people click on the results on the first page) * CPC(cost per click) * .68(68% you get for the CPC) * .04(4% of people will click on the ads or your website)

Google shares 68% of the income made on the PPC results.

Competition Analysis

Google Page Rank 0 – 10 or in Moz 0 – 100

Plugins:

  • Contact Form 7
  • All in One SEO Pack / Yoast SEO?
  • Automatic SEO Links