Pine Tree Country Quilts
Responsive Website Re-Design
Payment Gateway Implementation
Sue and Sandy have had a large increase of wholesale orders to fulfill for their quilt patterns, and an increased need for a way to sell digital versions of those patterns.
We started off with a meeting on what they would like to accomplish and what their pain points are. We discussed where they're spending a large part of time and improvements to be made. A budget was discussed. We also went over customers pain points, such as the checkout process.
Sue and Sandy have tons of knowledge of their customers, so that has been one of the largest benefits for gaining insight into their needs.
- Current Pain Points (customers & theirs)
- Areas of Improvement
- Access to Accounts/Logins
- Their IP Addresses for Filtering out of the Analytic Data
My goal is to automate digital downloads, find a wholesale solution fitting for them, responsive website re-design, reduce the amount of manual processes for sending invoices and recieving payments -- leaving them more time to dedicate towards other aspects of their business.
- Ability to Sell Digital Downloads
- Different Shipping Rates for Wholesale Customers
- Responsive Web Re-Design
- Create Invoices that are Payable Online
- Integrate into their Merchant Account (save $$ in processing)
- Allow for different variations of products (wholesale, digital, etc..) that's managed by one listing. No duplicates.
We went over possible e-commerce solutions and how those solutions might look in the long run. We narrowed it down to using WooCommerce or Shopify.
Keeping their goals and budget in mind, we decided WooCommerce would be the best solution for what we’re trying to accomplish.
A color pallete was created to help refresh and re-brand their new site:
For the homepage, we wanted to drive customers to a couple of key areas:
Drive wholesalers to sign up and start making wholesale purchases.
Let people know that they’re now able to purchase digital items without having to pay shipping costs and get their items instantly.
To start growing their list of contacts to be able to focus on their email marketing.
For the wholesale section, we needed the ability to:
Streamline the Ordering Process
We need to be able to give customers the ability to order multiple items quickly on one page, but also give them the ability to view the full product listing.
Search for Specific Patterns
With a lot of patterns offered, wholesale customers should have the ability to search patterns offered to them at wholesale without leaving the ordering form.
Have No Duplicate Listings
To make it easier to manage, the same product should be used both on the wholesale side and consumer side - no duplicate listings. The price and shipping should be the only thing that differs.
Digital Quilt Patterns
Customers must have the option to download digital patterns:
This is just a Start
There's more to be done. This will be a continual process. Here are some of the next steps:
Once launched. We will need to perform different A/B Tests to see what works and what doesn't.
Performance & Security
We will need to analyze performance when pushed live and make updates as needed for security.
We will need to analyze how product descriptions are ranking and adjust them to help with organic searches.